Today’s blog is told by client, Scott Eirinberg, who discusses how his Absolute Travel journey in northern Thailand inspired him to be present–and spiced up his world, quite literally.
I came up with the idea for my new business while riding bareback on an elephant in northern Thailand. Okay, to be honest, I didn’t really come up with the idea while atop the elephant—I was too busy worrying about falling off—but that ride and the trip I took, did point me in the right direction.
In 2010, after fifteen years as the co-founder of a national children’s furnishings company, I decided I was ready for something else. But first, I needed some time to clear my head. I needed to stop and smell the ginger. So I called Absolute Travel and planned a two-week trip with my family to Thailand, Laos and Cambodia.
While I’ve always loved traveling, I never completely understood why I always feel the pull of exotic destinations. It was atop that elephant in Chiang Rai, Thailand that I realized the answer.
We spend so much of our lives worrying about the future or thinking about the past. It’s not always easy to be in the present, to appreciate the moment at hand. When you travel to new and different places, there are many times when you have no choice but to be in the present.
My favorite times are when the present demands your attention. Like when the present speaks up and says, “Hey, over here! Look at me! Right now!” And suddenly, you become totally engaged and unaware of yourself. You can’t focus on anything except that very moment. Like, for example, when you’re trying to balance yourself 12 feet above the ground while riding atop a three-ton pachyderm.
As we traveled through the vibrant markets of Bangkok, the charming streets of Luang Prabang and the ancient temples of Siem Reap, it became clear to me that my new business had to involve travel.
My new business would be about the journey, not about the destination. I didn’t know exactly what kind of business, but the Absolute Travel trip to Asia helped point me in the right direction.
Last year, while I was trying to figure out just the right opportunity, an old business associate from India started telling me about some incredible Tellicherry peppercorns growing near his home in Kerala. I didn’t know a Tellicherry peppercorn from a telephone pole. I thought pepper was pepper, so I was reluctant to get involved.
My Indian friend insisted on sending me a sample of his special pepper, and the next thing I knew, I was on a plane to India to see the peppercorn jungles.
Suddenly, I was in the spice business.
They say an elephant never forgets. But I’ll never forget that elephant. Or the rest of the trip that I took with my family through Asia in 2011.
Scott Eirinberg is the founder of The Reluctant Trading Experiment, a purveyor of premium Indian Organic Tellicherry Peppercorns and all-natural Icelandic Flaky Sea Salt. He took a trip through Asia with Absolute Travel in 2011. You can visit his website at ReluctantTrading.com.
Watch the hilarious short film about how Scott suddenly found himself in the spice business.